FAQ: New Sierra Bullets Ownership By Clarus

Sierra Bullets

As many of you have recently learned, Sierra Bullets has been acquired by the Clarus Corporation (NASDAQ: CLAR). We are excited for this opportunity to expand the great service and top quality products we offer to you moving forward.

Prior owners, BHH Management, acquired Sierra Bullets in 1969 from the founding partners and owned the company for almost 50 years. In the twilight of their careers, BHH Management set out to find new owners who could be diligent stewards for another 50 years and beyond. Clarus Corporation’s matching organizational values and intense focus on quality made this an easy decision for them.

The leadership behind Clarus Corporation have a rich heritage in the sporting market, which is what attracted them to Sierra Bullets. Their other companies such as Safariland Group, Black Diamond, and Pieps demonstrate their commitment to the outdoor industry. Many of you will be very familiar…

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